Introducing

Alpha Wedding Company by Abby Countryman

The Name & Purpose

Alpha Wedding Company was founded in 2020 under the name Willow Wedding Company. In 2022, the business evolved into Alpha Wedding Company, a name chosen with purpose and faith at its core.

In the Bible, God is called the Alpha and the Omega, the beginning and the end. A wedding marks the beginning of a new life together, and Alpha Wedding Company exists to honor that sacred starting point by walking with couples through every moment of their day with intention, care, and calm.

Hi there!

I’m Abby Countryman

Hi, I’m Abby, a true love & wedding enthusiast (duh 🤍).

I’ve had the absolute joy of working with 80+ amazing couples, and I genuinely believe this is what I was made to do. I’m an Enneagram 3, a major extrovert, and I thrive in fast-paced, people-centered environments, which makes the wedding world feel like home.

I was a 2020 bride, so I don’t just understand wedding planning… I lived it. The stress, the pivots, the emotions, the expectations. I bring that empathy with me into every wedding day I coordinate.

When I’m not coordinating weddings, I stay busy with two other roles I truly love: campus coordinator at River Valley Church and dance teacher at Phipps Center for the Arts.

I graduated from North Central University in 2021 with a degree in business. Passion is important, but structure and strategy matter too.

I’m originally from Hudson, but my little family, husband, Zeke, our dog, Harlow, and our son, Zeal, recently made the move to Woodbury in August. And after years of searching, I finally found a hobby I truly love: adult ballet class.

At the end of the day, I’m here to bring calm to the chaos, joy to the planning process, and confidence to your wedding day so you can be fully present for every moment that matters!

Here are a few of my

favorite things…

Cue Julie Andrews in the Sound of Music

  • Decrypto

    Spicy Uno (a classic with a twist)

    Herd Mentality

    Telestrations (if you ever need a belly laugh)

    Skippo

    Phase 10

  • Cream cheese rangoons (you know how it is :)

    Pringles

    Burgers

    Breakfast sandwiches

    Mushrooms (If it has mushrooms included, sign me up)

    Potatoes served in any form

    Ice cream (I will never say no)

  • Lattes (coffee or chai)

    Any cold blended drink (give me the smoothies, milkshakes, and frappes)

    Bubbl’r

    Doc Pop Poppi

    Like a true midwesterner, I believe iced drinks can be enjoyed year round!

  • Mindy Project

    Jane the Virgin (the one that started it all)

    Young & Hungry

    Monk

    The Bachelor/Bachelorette (a staple for sure)

    Traitors

My Guiding Principles

Calm Creates Confidence

I believe a steady, reassuring presence changes everything. When couples feel calm, they trust the process, enjoy the moment, and let go of what doesn’t matter.

Clarity is a form of Care

Clear communication, thoughtful timelines, and proactive guidance aren’t just logistics to me; they’re how I support and protect my clients’ experience.

Presence Over Perfection

I value how the day feels more than how it photographs. My goal is for my couples to be present, connected, and joyful, not managing details or chasing perfection.